Nubelo Raises $1.3M and rocks the world!
Nubelo’s been a client of ours since March and they’ve been on the up since day one. It was so exciting to be a part of the announcement that they’d raised a new seed round of $1.3M and acquired their Brazilian competitor, Prolancer. Basically, they’re gonna take over the freelancing world :)
Here are some articles from the Chilean/LatAm press sharing the announcement:
And, unrelated to the funding announcement (but equally as awesome), La Tercera ran this article about freelancing in Chile in their newspaper this past Sunday, the 8th of December (nice little pre-Birthday present to moi!!):
“Menores costos impulsan mercado de profesionales freelance" with an interview with Jorge Araujo, Nubelo’s co-founder.
Next Girls in Tech Chile meetup (auspiciado por mis queridos Dentalink!)!
Sign-up here on Meetup.com. See y’all there!
Este grupo de nueve jóvenes de entre 20 y 35 años está cambiando la manera de hacer las cosas, digitalmente hablando, en Chile. Ya sea desde el marketing, la política, el diseño, como emprendedores o simplemente arriesgándose, saben que el buque que manejan va bien encaminado.
Thrilled to have been featured in this special report in Revista Qué Pasa!!!
I was absolutely beside myself when my amigo Diego, the founder of WeHostels, contacted me to collaborate on this project– the first startup acquisition that I’ve had the extraordinary pleasure to help announce. Having seen Diego begin Inbedme as part of Start-Up Chile’s very first generation and grow it into WeHostels, a beloved travel startup perpetually lauded in the media, I couldn’t help but be filled with pride when we decided to work together. Pura emoción :)
On Monday, the 18th of November we made the announcement to the world and peoples’ praise came pouring in. It’s impossible not to be happy when you see such a hard working, kind hearted, and genuinely talented team succeed :) The news was picked up by loads of outlets dedicated to startups, travel, and business. Anchored by publications in Pando Daily, BostonInno, tnooz, Skift, FayerWayer, and PulsoSocial, the news spread quickly throughout the Americas and is still circulating strongly among journalists who, like the rest of us, are fascinated by their success story. LatAm Entrepreneurs Living the American Dream… just awesome!
Do keep your eye out for more news from this acquisition– this is just the beginning ;)
More publications include:
What you do when you realize your client is going off topic in an important interview..
Top tier press for Todoist’s new Android (2.1) update
On Tuesday, we announced the release of an update (2.1) to Todoist’s Android apps with new support for Google Now and DashClock. Now, I in particular am not an Android user but, man, were those guys happy! Maybe I’ll start to reconsider my OS preferences…
The news resulted in awesome coverage from top tech blogs, especially those with a strong Android focus. Basically, Todoist la lleva :)
Here’s a short list of some of the sites that featured the news:
- Engadget English/Engadget Spanish
- Android Police
- Android Guys
- Android Pit
- Frandroid (for you French speakers!)
PS– could that ad next to the screenshot BE any more hideous?!
Here, a mini digital PR campaign we did for the ever so lovely SegundoHogar.com folks from Argentina. They sure are wonderful, it was a true joy working alongside their team. Not to mention the excitement of delving into the travel industry and seeing how digital startups are making an impact in that area. Though short, I was all around a five-star experience ;)
TweetLanding your first press interview is exciting. But play your cards wrong, and the result can be a big #fail. Here are five tips to nail it out of the gate.
Más prensa para la StarTechConf 2013
Se nos acerca la StarTechConf y este fin de semana estuvimos entrevistados en CNN Chile (entrevista con el co-fundador de la StarTechConf, Leo Soto) y publicados en EMOL. Nos vemos este viernes y sábado en “el Lollapalooza de eventos tech!”
Ding Dong: Is the Press Release Dead?
Today, I was reading a gloomy-sounding, but surprisingly optimistic article today called “What Scares Me About PR” and the author, Mark O’Toole, seems to skirt around the death of the press release by basically mentioning that Google makes release distribution (via wire services) irrelevant. Not going to disagree there…
While my experience in sending releases out through the wire would generally prove the aforementioned point, I remain undecided regarding the legitimacy of the claim that the traditional press release is a relic of the dark ages. From what I can see, there are two sides to the coin. Read on, good chaps.
Heads: Pro Press Release
At times, I feel that my inclination to say the press release is still alive and well is due to my geographical “situation.” Here in Chile, the press release is still pretty widely utilized and is still something I find to be useful– especially in the event of… an event, or the launch of a new company offering a non-traditional service that needs to break into a static market. Journalists still ask for ‘em so we keep writing ‘em. Lógico poh.
On a related note, Todoist, one of my more established clients, tends to be keen on the press release because it’s a way to categorically organize important corporate milestones. Professional documentation announcing the release of new apps, services, plugins, or funding, for example, are important to keep on hand as many companies do in a Press section of their website. Corporate communication 101, compadre.
So what’s the missing link? Blame it on the journalists, I’d say. (JK y’all. Don’t get your undies in a bunch.)
Tails: Press Release = irrelevant
The way I see the flip side of the coin is the following. Traditional PR is indeed dead (thank you internet) which means that traditional means no longer satisfy current trends. Blogs have become as important (if not more in some cases) as traditional media sources and twitter-esque elevator pitches have become somewhat of a norm. Today, there’s less space for a classic press release– if you can’t say it in 140 characters, that ship might sail.
Not to mention the importance of developing a solid relationship with your industry’s top and emerging journalists. If the journalist is already aware and a fan of your brand/product/service, there’s little need to revert to such a professional stance by sending a full press release. Here, it’s the short details (that can be succinctly included in an email) that matter– the rest the journalist already knows or can easily acquire with your help.
Conclusion: Not dead but not the same
It’s evident that the traditional press release still has it’s place in the PR landscape, but its dire necessity isn’t as fervent as before. Yes, the rules of the game have changed, but will still continue to change with the advent of new information outlets like Kickstarter, Tumblr, or Medium.
What do other industry professionals think? Fill us in :)