The PR World of @brennakl– startups, media, and entreprelife, most often in LatAm. From Chile to the world, from the world to Chile.


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Oct 13, 2014
@ 2:50 pm
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Media coverage: Todoist Karma for Mobile launch

Last week, we announced that Todoist Karma, our beloved (and colorful!) productivity tracking feature was coming to mobile– and our users couldn’t have been more excited! Top tech blogs also couldn’t get enough of the announcement :) The news was published in many different outlets including: 

Also, check out the video that we made for the announcement– such a fun launch :) Stay tuned for further updates! 


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Oct 9, 2014
@ 5:48 pm
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11 notes

When a publication doesn’t fact check and leads to a gorgeous placement but with the wrong information

This sounds familiar ;)

#Chile

99problemsbutapitchaintone:

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Aug 25, 2014
@ 12:08 pm
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Truecaller, app w/ 75M users arrives to Chile

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Truecaller is one of the most amazing apps I’ve used in a long time. It’s so simple, but so effective. Basically, what it does is block unwanted calls (finally getting rid of you after four years of spam calls, Banco Santander!!) and help identify missed calls from people with whom you actually want to communicate. They have more than 75 million users worldwide (they’re based in Sweden) and have raised nearly $20M from Sequoia Capital, one of the most important VC firms in the world. We could not be more excited to be working with them in their Latin American expansion!! 

Above, Truecaller in El Mercurio [full article here]. And, below, in Las Ultimas Noticias [article here]. 

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[Update! The Truecaller campaign was a massive hit! It was featured in: CNN Chile, Wayerless tech blog, hoyxhoy newspaper, La Hora newspaper, El Nacional– Venezuelan news site, EMOL, and many more :)]


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Aug 19, 2014
@ 3:25 pm
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Todoist in USA Today! »


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Aug 19, 2014
@ 3:25 pm
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1 note

brennakl:

Client Magma Partners in El Mercurio’s Economy and Business section [full article here].

brennakl:

Client Magma Partners in El Mercurio’s Economy and Business section [full article here].


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Aug 19, 2014
@ 3:20 pm
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Girls in Tech Chile en la Revista City! 

Girls in Tech Chile en la Revista City


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May 8, 2014
@ 4:24 pm
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Todoist’s New File Support in the News

Some press clippings from our most recent Todoist announcement about adding Dropbox, Google Drive AND native file support. Top coverage included: TheNextWeb, Engadget, Lifehacker, iClarified, and Android Police, among others. 


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May 7, 2014
@ 12:19 pm
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Yo.Comunico– Campaign in Chile and Colombia

During March and April, we had the pleasure of working with Miguel and Marco from Yo.Comunico, a startup originally from Italy that lets users report problems like potholes and burned out street lights directly to municipalities. In fact, in Italy, their system has helped solve nearly 7,000 problems in the via pública. We immediately loved the idea and were thrilled to partner with them in their quest to expand throughout the region.

As part of Start-Up Chile, they’re working on implementing their software and apps here in LatAm– starting with Chile and Colombia. With the help of my friend and PR pro, Katherine in Colombia, we did a two-month press campaign focused on publications that funcionarios públicos and people interested in technology tend to read.

Among others, we made the front page of both Dinero.com and EMOL, two of the most important news sites in Colombia and Chile, respectively:

We also secured coverage twice in Chile’s El Mercurio (first in section B, then in section A) and in Colombia’s El Tiempo:

We’re looking forward to Yo.Comunico’s success in LatAm :) It’s an extremely worthwhile app that can significantly reduce the amount of (already exorbitant) tramites in the local municipalities. Vamos chicos! 


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Apr 8, 2014
@ 5:24 pm
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Saving the Planet with allGreenup: Our Recent Press Campaign

In January, we started working with allGreenup, a startup founded by two Chilean cousins that seeks to help people lead more sustainable lives. Who wouldn’t want to get on board?!

The app, free for iOS and Android, awards you points for doing things like recycling (they have the largest database of recycling spots in Chile), riding your bike (they’re integrated with Runkeeper), sharing your car, and reading “green” news. You can exchange your points at really cool local stores like Arte Cultivo, the Retro Vision store or Clementina (yum!), or doing activities like rafting or skiing (they have a discount with Valle Nevado).

Their energy is infectious and is so characteristic of a startup :) They have millions of ideas and it’s so fun to see them develop and take form (stay tuned– this week they’re launching a video game alongside Reforest Patagonia, a former client of ours).

Our press campaign originally began to help position them both in the tech and sustainability crowds here in Chile. It didn’t take long for the media to latch on– the app has a great UX, it’s enticing to use as it gamifies your green activities, and is so necessary for Chile, where a culture focused on sustainability is still extremely nascent. Recycling isn’t massive here by any means… yet. And in walks allGreenup :)

They’ve been featured, among many others, in the likes of:

Follow allGreenup on Twitter or find them on Facebook. And, obviously, download their app! 


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Apr 3, 2014
@ 3:02 pm
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11 notes

Waiting for the latest issue of your favorite magazine that your client happens to be featured in…

99problemsbutapitchaintone:

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